Abstract is a restaurant that marries hip, Nashville nightlife, dive bars, and neon signs with fresh Italian dishes, some old Roman aesthetics, classic Italian towns, and high culinary excellence. It’s brand is chic while still accessible, high quality but versatile— allowing for a cozy, dive-y weekend feel without compromising restaurant merit.

ABOUT THE DESIGN
The straightforward sans serif for the primary typeface contrasts the name’s meaning. This makes the conceptual integration of old Italy and modern Nashville easier to grasp. Actual ‘abstraction’ is seen in the A/a logo design and through the layered purple drawings throughout the brand. These drawings are also a nod to classic Italian ornaments and flourishes.