BELMONT REUNION WEEKEND
Event Campaign Identity + Branding

For the first time in over 100 years, Belmont University hosted a Reunion Weekend, bringing together alumni of all ages and colleges. I was hired to create an event campaign and brand to excite and connect Belmont’s past and present community.

Each major campus building I hand-drew to incorporate throughout marketing collateral, the backdrop pattern (shown to the left), and a campus map featured in the Reunion Weekend event booklet. I took inspiration from classic school pennant flags and letterman jackets to choose the font ‘Filmotype Keynote’ while creating the primary logo.